WELCOME TO THE VALLEY

In the heart of California's Central Coast lies a land where time slows and the rugged spirit of the West lives on.

Step into the world of the true American cowboy through powerful photography and cinematic video, take a journey into the raw grit, timeless traditions, and the untamed spirit of the ranching life.

lost valley

Own a piece of the Valley, with our new Limited Edition Collection. In the heart of Rancho Marcelino experience a day's work of doctoring a cow in the open.

ENTER THE GALLERY

From the smoke of branding fires to the dust of the open range, experience the heritage and hard work that define the cowboy lifestyle. This is the Santa Ynez Valley; more than a story—it’s a legacy.

Sorting the cattle at Dry Canyon, Santa Ynez CA

Interview with Juan Lara third generation saddle maker

Cowboys of Santa Ynez Valley turning the calfs back out.

Preserving the west one photo at a time... for those who feel it in their bones.

These images don't ask for permission. They pull you in-
Dust in your lungs, sun in your eyes, wind cutting across your face.
They smell like leather and sweat.
You can hear the hooves hitting the dry ground and the sound of cattle bawling.
They transport you.

GRAB YOUR SPURS AND STEP INSIDE